The region and the department of Loir-et-Cher join forces on the tourist campaign “Envie de Noël en Val de Loire”. The goal: to attract Parisian tourists during the holidays.
From December 1, six of the most prestigious locations in the Loire Valley will celebrate the magic of Christmas thanks to a program designed for young and old. To make it known, a collective communication campaign is organized. Priority target: Parisians
This is the fourth year in a row that the most beautiful places in the region are gathered to speak in Paris and in the region around the places in the Loire Valley to put them in the spotlight. The collective communication campaign is financially supported by the region, the department of Loir-et-Cher and its departmental tourist office.
The eight partners have together chosen to be seen in Paris
The device was designed as follows:
- View on 1790 bus in the back of Paris and Ile-de-France
- 640 panoramic corridors in the Paris Metro in the colors of the landscape
- 26 98-inch digital displays installed at the most prestigious line 4 stations
- A 15 ‘spot broadcast on You Tube and in replay TV on the M6 group
- The Chaumont-sur-Loire domain
From December 1 to February 27, 2022, the castle will host elegant festive decorations. Clarisse Béraud, a famous floral designer, was chosen to set the stage for these festivities and to respond to the pieces of porcelain, glassware and silverware on display at the castle as part of the exhibition “The Art of Receiving in the Age of Broglie “. About a hundred works, most of which are on display to the public for the first time, highlight the art of the table and their splendor at the time of the last private owners of the Château.
Other exhibits and locations are to be discovered within the vast area, beginning with its tropical greenhouse.
This program can be found on the domain’s website.
Every year during the Christmas holidays, the castle lights up with a thousand candles. The operation takes place from December 1 to January 2, 2022. Visitors will walk in the middle of snow-covered trees, from the ground floor to the second floor and will be able to discover the organized activities: the discovery of games from the 16th and 18th centuries, Molière events , storytelling, sticker workshops but above all … the meeting with Santa Claus, which will be quite unusual for young visitors, on 11 and 12 December and from 18 to 24 December between two preparations, from 3. at
Other entertainment and a show are also offered. Available on the Château’s website.
A breathtaking Christmas at the Château de Cheverny! It is under this title that the proposed animations have been summarized. Decorations galore, interior and exterior lighting. “As every year, the Christmas spirit will take over the premises, to the delight of both young and old,” explains Constance de Vibraye, the owner of the premises. And since we need it even more this year, she thinks the day on December 12 will be breathtaking. Without revealing everything, as the program can be found on the castle’s website, then know that Mrs. Claus, accompanied by her husband, arrives by helicopter at the castle!
- The Royal Palace Blois
Christmas dreams for visitors from November 27 to January 2, 2022.
A forest of colored spruce trees that fit into the Renaissance decor of the Château, the projection on the facade of a video card show of the famous Anooki, original visits to the favorite castle with seven kings and ten queens, an entire program can be found on site.
- La Ferté-Saint-Aubin Castle
Just call it Santa’s Castle. A magical adventure to stay with the family. For more than twenty years, magic has been sitting on the castle throughout the month of December. And this year, the castle team has prepared an unusual activity to practice with the family. It’s about saving Christmas!
This activity takes place every weekend in December and also from the 26th to the 30th of December in the afternoon. To discover on the site of the castle
Various entertainment, nightly lighting with walks, the program is busy during this festive period, where panda babies will be at the center of all visitors’ wishes. Which is expected to celebrate this holiday season with dignity.
Program to discover on the site.
This campaign, which is part of a dynamic to revive tourist activity throughout the region after the dangers due to the consequences of the pandemic, promises to be magical and enlightened, as are the monuments participating in it.
After the shock caused by the pandemic and its consequences, incarceration and health restrictions, which among other things caused the complete closure of most places between November 2020 and May 2021, regional tourism regained a favorable momentum from the month of June. The two summer months followed the recovery trend despite a rainy July, which had made professionals fear a marked drop in activity. Finally, all hopes are allowed in the late season, when tourist offers multiply. Let us mention the “gourmet autumn” operation, where 160 restaurateurs are affiliated and whose second edition will be held until March 31, 2022.
Overall, the policy, which consists in distinguishing the regional offer by two markers, nature and culture, meets with good response. The mobilization of professionals around the operation “new renaissances” continues and has created considerable fame.
Another strong point is the regional strategy for the development of cycling tourism. The number of spectators to the Loire by bike increased again in August, and the other cycling routes in the region are also experiencing attendance, which proves customers’ enthusiasm for this leisure sport.
This summer, Parisian customers came an average of 3.8 times on holiday or on holiday in the Center-Val de Loire. Christmas in the Loire Valley should also attract them.