LOVE IS IN THE MEADOW is back for an 11th season

After more than 10 successful seasons, Noovo and Attraction are proud to announce that LOVE IS IN THE PRE is returning for an 11.and season!

Katherine Levac remains at the helm of Quebec’s most authentic reality show, which is currently looking for farmers ready to find love!

Singles looking to sign up next season must work full-time on a farm or family farm and be at least 18 years old, with no age limit. Regardless of their gender, their sexual orientation or the region they come from in Quebec, candidates must present a serious approach and a real openness to find a soulmate!

The show’s success is undeniable: since its first show aired in 2013, LOVE IS ON NOWAY formed more than fifteen long-lasting couples and saw the birth of 27 babies! And viewers are still there to witness the first beginnings of these new idylls, as the average audience for this season has increased by 15% among A25-54 compared to winter 2021. is one of the three most listened shows on Noovo this winter. *

Farmers interested in this adventure rich in emotions are encouraged to sign up until April 22 on

Fremantle’s original format, THE FARMER WANTS A WIFE, is a hit in 32 markets around the world. The Quebec adaptation, LOVE IS IN THE PRE, distributed by Fremantle, is produced by Attraction in collaboration with Bell Media.


To mark the show’s tenth anniversary, the book LOVE IS ON THE Meadow: 10 YEARS OF SUCH HAPPINESS celebrating favorite couples from Quebecers and other candidates who, without finding love, have won the hearts of the public. This book paints portraits of the show’s remarkable couples, combining testimonies, exclusive confidences and unpublished content, in addition to containing behind-the-scenes secrets and filming anecdotes. For sale in newsagents throughout Quebec and at

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Source: Numeris (PPM), Quebec Franco, Winter 22 (Jan. 3 to Mar. 6, 2022) vs. Corresponding weeks, AMA, Shr%, confirmed data.

About Novo

Noovo is the generalist media brand that does things differently! Reality TV, comedy, fiction from here and elsewhere, varieties: its rich unifying and entertaining programming takes you away from everyday life. Noovo knows how to break with conventional TV models by offering content on all platforms, for all audiences, anywhere, anytime. A division of Bell Media, the Noovo network includes television stations in Montreal, Quebec, Saguenay, Sherbrooke and Trois-Rivières, as well as affiliated stations in Gatineau, Rivière-du-Loup and Val-d’Or. Its advertising-supported video-on-demand service provides access to all of the brand’s original programming in addition to exclusive content. Visit to discover the Noovo universe.

About Bell Media

Bell Media is a leader in content creation and has leading assets in Quebec in the television, radio, digital media and outdoor advertising sectors and more. Bell Media operates several French-language TV channels, including the public interest channel and the digital destination Noovo, in addition to eight special and paid channels, namely Canal D, Canal Vie, Z, VRAK, Investigation, SUPER ÉCRAN, Cinépop and RDS, the first sports channel in Quebec. Bell Media also operates CTV Montreal, Quebec’s first English-language news channel, and Crave, the bilingual streaming service offering more than 7,200 hours of exclusive French content. The company develops and operates mobile applications, websites and digital platforms for its news, sports and entertainment content brands, including RDS Direct and Bell Media is Quebec’s largest television company with 25 stations in 13 communities, all part of the iHeartRadio Canada brand and streaming service. Bell Media owns Astral, a Montreal-based outdoor advertising network with 50,000 advertising faces in five provinces. Bell Media has a minority stake in Grandé Studios, located in Montreal. Bell Media is proud to promote diversity and inclusion for stock-seeking groups, both internally and across the media industry in Canada. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. To learn more, visit

About Fremantle

Successful Fremantle is one of the world’s largest creators, producers and distributors of script and unscripted content. From ‘The Mosquito Coast’ to ‘Got Talent’, ‘We Are Who We Are’ to ‘Family Feud’, ‘American Gods’ to ‘Idol’ and ‘My Brilliant Friend’ to ‘Enslaved’, we are behind in most popular and seat shows on the planet.

We have a unique international network of production teams, companies and brands in over 30 countries – our Fremantle family includes UFA (Germany), Wildside (Italy), Abot Hameiri (Israel), Miso Film (Denmark, Sweden and Norway), Blue Circle (Netherlands), Original Productions (USA) and EasyTiger (Australia), to name a few.

We produce more than 12,000 hours of original programming, implement more than 70 formats and broadcast 400 shows a year worldwide. We also distribute over 30,000 hours of content in over 200 territories.

We are also a global leader in digital entertainment with over 426 million fans across 1,500 social media channels and over 100 billion views across all platforms. We’re also the creator of the most watched Facebook video ever: The Sacred Riana. We are part of the RTL Group, a global leader in broadcast, content and digital, even a division of the international media giant Bertelsmann.

For more information, visit, or follow us @FremantleHQ [] and visit our LinkedIn pages [] and Facebook.


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