Social impact at the heart of the event: leaving a mark

On February 4, the Palais des congrès de Montréal and Formations Infopresse offer a free webinar entitled Social influence at the heart of events. To better understand the ins and outs of an event with a social impact, Infopresse Formations spoke with Stéphanie Lepage, Director of Communications and Marketing at the Palais des congrès de Montréal.

Info press training:

What is a social impact event?

Stephanie Lepage:

A social impact event is an event that has an impact on society. It can have an impact on science, technology, inspiration, culture. Anything that can affect people and motivate them. It is through societal and social changes and transformations generated by the event that we can measure the social impact. This can take various forms such as an educational and scientific heritage, problem solving in a specific sector or societal development facilitated by the organization of an event. The idea of ​​social impact events is to leave traces over time. May they have a lasting impact.

Info press training:

On February 4, we will be collaborating to offer a webinar on social impact. Why is it important for the Palais des congrès de Montréal to attend this event offered to the public?

SL

It is a way for us to make the palace more famous. It is also a way to enable people to discover the values ​​that we hold dear and that we promote to encourage event organizers to think differently about things. It is important for us to make people aware of doing things differently in order to make a positive impression on society. You can do so much more than just gather people in one room.

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What encourages event organizers to choose Montreal?

SL

Event organizers do not just choose one venue. It is the image of the community, of the city, that attracts congresses. Montreal is a city that has many strengths and large fixtures in many areas. We are recognized for our intellectual and academic expertise, for our advances in artificial intelligence and hydropower. It is very attractive for events to choose a city that specializes.

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And how does the Palais des congrès de Montréal stand out as a congress center?

SL

Our innovation sets us apart. We saw before the pandemic that we needed to revise our business model in order to differentiate ourselves. We already did that, with projects like our green roof where we have been growing vegetables for about ten years. We also focused on the identity component, on the innovative aspect, we emphasized our social values.

The Palais des congrès de Montréal stands out as a congress center by enhancing the social value of the events it presents. By leveraging the social impact of our organization, our events provide a competitive advantage over other international convention centers. This allows us to identify the real added value of the events held. We are surrounded by the best local talent to innovate according to each customer’s needs. Our goal is to build on experience. We do not want people to visit us and go, we want to leave traces in people’s minds. We focus on offering all the necessary tools to enable the event industry to move forward or reinvent itself.

Info press training:

How does the Palais des congrès de Montréal fit in as a close partner for its community?

SL

The Palais des congrès de Montréal takes the idea of ​​supporting local talents and showing it to the international players who visit us at our events. With our AU / LAB initiative, which is a laboratory for research, innovation and intervention in urban agriculture, which e.g. serves communities. We have also brought together hand-picked innovative local businesses with our Events Lab, and we offer more options for organizers who want to breathe new life into their events. It allows us to drive young entrepreneurs locally and internationally, while also allowing our events to go further. We even offer the opportunity to measure the public’s feelings by artificial intelligence (AI) and biometrics, or to add local works of art on the premises and to encourage the meeting of delegates to network and share awareness.

Our collaboration with Yulism as part of Event Transformation Support Program makes it possible to offer training that helps companies at the core of their business model in order to adapt to the significant changes that have taken place in the industry, particularly due to the pandemic.

The webinar, which will be held on February 4 from kl. 08.00, will offer you the expertise of various experts. Among them Patrice Marier from Les Cabinets, who is revolutionizing public bathrooms by making this obligatory passage a memorable experience. You will also hear from Geneviève Leclerc, who will present her White Paper on Social Impact by giving advice and concrete examples of the application of her theory. Jean-Philippe Vermette from the Agricultural Laboratory will share his knowledge of sustainable practice with you.

Sign up for the free webinar The social impact at the heart of the event.

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