InvestigationSpeaking of “Le Monde”, the speaking time and the exposure of presidential candidates on these two video platforms reveal big differences.
Nineteen million French people connect to YouTube every day, according to Médiamétrie. And on the online video platform, professional programs dedicated to the presidential election thrive. Unlike the traditional audiovisual, however, the candidates’ speaking time is not counted there. Which candidates express themselves most? Which are most seen and heard there?
Thanks to a semi-automated tool called “Timer”, The world counter, since 1uh January, speaking time and audience for presidential candidates on the two main video platforms hosting them: YouTube and Twitch. As of March 28, 2022, 279 videos, one hundred and eighty-hour programming for ninety-eight hours of cumulative talk time and about 50 million views have been recorded. You can see our method here along with the preliminary results, dated March 7th.
No equity in airtime on the internet
Since the beginning of the year, Jean-Luc Mélenchon (16:19), Eric Zemmour (12:47) and Valérie Pécresse (10:29) have all accounted for more than half (51%) of the total. time recorded by the twelve qualified candidates for the first round. On March 28, they are ahead of Anne Hidalgo (7:11, or 10%), Yannick Jadot (6:26, 9%), Marine Le Pen (5:40, 8%) and Emmanuel Macron (5). : 14: 00, 7%); Philippe Poutou, Nathalie Arthaud, Fabien Roussel, Jean Lassalle and Nicolas Dupont-Aignan together accumulate 13% of speaking time.
This distribution does not respect the principle of equal speaking time between candidates, which is compulsory on television and radio, between 1.uh January and March 28, 2022. It was created to guarantee political pluralism in the media and does not relate to media broadcast online. Since March 28 and until the second round of the presidential election, it is the rule of strict equality between the candidates, regardless of the weight of their party or their position in the polls, that prevails.
Jean-Luc Mélenchon (9 million views, 19%) and Eric Zemmour (7.5 million views, 15%) capture only a third (33%) of the audience generated by the twelve candidates’ campaigns. , page 1uh January. They are ahead of Anne Hidalgo (5.4 million views, 11%), Valérie Pécresse (5.4 million views, 11%) Marine Le Pen (4.9 million views, 10%), Yannick Jadot (3.5 million views , 7%) and Emmanuel Macron (3.4 million views, 7%).
However, a significant portion of the audience that Emmanuel Macron generates is linked to interventions that fall under his function as head of state and not as a candidate. If we add these interventions to the count, the President of the Republic doubles his visibility by nearly nine million views.
Eight of the twelve contestants in the run-up have currently captured a significant portion of their audience thanks to a program in particular: “The Interview Face Hidden,” by Hugo Decrypte, on YouTube, each episode of which records an average of 875,000 views. Marine Le Pen and Eric Zemmour achieve the greatest success: 1.4 million views, compared to just over 350,000 for Anne Hidalgo or Nicolas Dupont-Aignan.
The program “Campaign HQ” presented by the youtuber Guillaume Pley also joins the countdown of the timer. The host from the entertainment world announced that he would meet more candidates, though without specifying which ones. the self-proclaimed “favorable”, the program is particularly committed to painting the portrait of the people behind the candidates. The first episode, which lasted more than an hour, was dedicated to Eric Zemmour and involved the candidate’s son for the first time. Released on March 23, it has already garnered nearly a million views.