the idea of ​​a “social leasing” by the state emerges

To meet the European energy conversion imperatives, Mobilians offers, via the department of VP dealers, to activate a zero-interest lending device with a government guarantee. The goal is to be able to offer an affordable monthly payment by extending the duration of the financing (eg 10 years). A kind of “social leasing” that the candidates for the presidential election, starting with Emmanuel Macron, have proven to be in favor of. As it stands, the unit will be subject to the resource conditions at the minimum distance at home / workplace.

Interview with Marc Bruschet, President of the PV Dealer Division of Mobilians, who returns for Auto info on the news of all the transformations affecting car distribution.

Car info: What are the barriers to buying an electric vehicle? ?

Marc Bruschet: There are two. The first is the price, the second is the autonomy. We find that the private channel is the driving force in BEV, while the professionals are for PHEV. The electric car is extremely price sensitive. We will have to think about another financing of the electric car. One mechanism that can be considered is a kind of “social leasing”. It is a packaged formula with an extension of the duration of the financing over ten years with a state guarantee on the repayment. In this mechanism, manufacturers could also accompany the movement in the form of a discount. This is a key issue for the mobility of the French. You need a list price that is affordable.

AI: Are we heading towards a greater simplification of the intervals ?

MB : Standardization of models: I do not hope we get there. This idea comes from the Tesla model. It works well for this manufacturer, which has a technological aura and comparative advantages that other manufacturers do not have. I’m not sure it works when it comes to creating demand. It will necessarily require segmentation.

AI: The European climate package Fit for 55 will bring to an end the commercialization of thermal vehicles in 2035. Do you think that is possible? ?

MB : The Germans have just made another turn, which undermines the revision clause that the Minister of Economy and Finance had planned in 2028. I call it my wishes.

HAVE : How to meet the next low emission zone (ZFE) deadlines ?

MB : In the current state, the ZFE system is at the same time opaque, incoherent and unrealistic. You should know that no one is aware of it, as shown by a Harris survey for 60% of respondents. We need a national communication campaign and be able to provide individuals and companies with an information tool to move forward. There is also a two-level inconsistency. There is no coordination of the EPZ rollout plan. 31 December 2021, we were to have eleven municipalities that had to change, except for 1 January 2022, four were missing. Next to that, there are forerunners like Paris or even Reims and Saint-Etienne that are ahead. Note that Little is in the most total indecision. Nor is there any homogenization of the nature of the restrictions adopted. In addition to the rule, there are exceptions at the national level and others at the local level.

HAVE : So are EPZs also unrealistic?

MB : Yes, that’s the case with Paris. According to the schedule, we will ban Crit’Air 2 vehicles and below on January 1, 2024, i.e. 67% of passenger cars in Greater Paris, and we will also ban 93% of light commercial vehicles in two years.

HAVE : What is the effect of car distribution ?

MB : This causes several problems. ZFE will accelerate the downturn in the market for new vehicles apart from establishing a kind of “social leasing” to help with the purchase of an electric vehicle. There may also be a distortion of competition between those installed inside and those on the outskirts. The issue of ZFE can not be discussed, it is a public health issue. What is doubtful is what means have been used to achieve this. It is important that automotive professionals are involved in the schedule and definition of restrictions.

HAVE : Where are we with discussions about new agent contracts ?

MB : The European Commission relaunched a wave of consultations last February. We want the release of the rules at the end of June 2022 for a rule that is to apply on June 1st. It had never happened for the Commission to be a month late. This means that the text is not stuck and that there are difficulties. As for distributor contracts, I do not think the new rules change anything. What is expected is the guidelines. It is in these that we may have the terms of dispensation from an agent contract.

HAVE : Is this next agent contract beneficial for large groups ?

MB : I do not think the problem lies at this level, especially as we do not currently know the terms of remuneration. The goal of a builder when switching to an agent contract is twofold. The first is to acquire the data and the second is to determine the price. Behind this idea lies a desire to save on distribution costs. I remind you that it is not 30% but 7% in the survey we did with ICDP for Mobilians with a very satisfactory quality of service at the consumer level.

HAVE : How do you envision the end of 2022 ?

MB : We are going to have a bad year in 2022, which could weigh on the car distribution accounts, including for groups that benefit from the good results achieved by brands in 2021, such as Peugeot, for example.

Leave a Comment