Already established in several branches in the Auvergne-Rhône-Alpes, the brand “Comptoir de campagne” is now establishing itself in the Côte-d’Or and will open its first store in Gevrey-Chambertin on Wednesday 30 March. His philosophy? Restore rural trade by promoting short circuits. But more than just a shop, “Comptoir de campagne” is also a multi-service and friendly place. Interview with the president of this young recording from Lyon, Virginie Hils.
The companion counter, what is it?
Comptoir de campagne is a social and solidarity-based economic enterprise that aims to bring businesses back to the countryside.
This is the 14th store you open in France and the first in Côte-d’Or. What do we find in this store?
In a country counter like in Gevrey you will find local products on short circuit, fruit and vegetables, of course, meat, dairy products, cheeses. And then the sweet and savory groceries, then pasta, rice, everything you need to do your daily shopping and eat healthy while participating in the development of the local economy. You will also find local services and a small “bistro” space to have a bite to eat, have a drink, meet your neighbors or attend an activity or small event.
That is, it is more than a store, it is also a friendly place?
Exactly. In fact, we have three goals. That means bringing local services to the heart of rural areas, which sometimes lack them. It is also to promote local and artisanal production, and it is finally to promote social ties.
Why did Gevrey-Chambertin open this store?
We had an inquiry from Mayor Christophe Lucand. It often starts like this. We came to see how it went in this municipality. It is one of the largest municipalities where you are established. And then there was a Vival, and the couple who ran it wanted to change activity, and so we thought it might be interesting to settle in the heart of Gevrey-Chambertin with this counter-concept in an area that is also eminently rural , eminently facing agriculture, rather viticulture. We thought it was like us and that’s why we’re opening the first Côte d’Or disco on Wednesday 30 March.
You have established a partnership with Beaune Wine School regarding wines. What is this partnership about?
Yes. When we settle in a territory, we work with the entire local ecosystem, producers and local actors. We have a person working in Burgundy and Mâconnais who actually met the wine school and who selected their wines to refer to them. And it is our desire to promote learning and to play the game with them. They really loved our concept too. So it’s a good partnership. We will soon have new openings in the Côte-d’Or, in other villages where there are already slopes. Usually this will be the case in a few months in Corgoloin and Saulon-la-rue, and there are other projects underway in the department as well. These counters open duty free. That is why we are looking for project managers. If entrepreneurs want to create, reopen businesses in their area and in the villages, if they are interested in doing so with the support of a campaign counter, they do not hesitate to contact us via our website.