Your social media releases seem repetitive and less and less attractive? Are you so lacking in ideas? You may have a serious need for some fresh air to get back on track and reach your goals. Exactly, here are 5 approaches to breathe new life into your content on social networks …
1. Do a market and competition study
Regular surveys and analyzes of the market and competitors form the basis of your social media strategy. Listen to your market to adapt to your audience and analyze your competitors to compare their strengths and weaknesses with your brands.
With social media and digital marketing moving at breakneck speed, your initial market analysis and that of your competitors from years back may be completely obsolete today. By regularly analyzing your competitors, you will be able to have valuable information about what works in your sector and better shape your social media strategy.
This step also helps identify gaps in your own content. Of course, do not copy other people’s messages. Use them as a starting point to come up with relevant new ideas that you had not considered before.
2. Optimize your existing resources
Your existing team is your best resource. Analyze your current team and budget to determine if you are working as efficiently as possible. Consider your existing resources in several areas to refresh your team and plan your budget accordingly:
- business goals;
- Staff and training;
- Content creation and production needs;
- Software and subscriptions;
- Paid partnerships;
- Analysis tools.
In addition, your various social media profiles may need to be updated. Update:
- Your profile picture;
- Bios / about the sections: keep it simple and concise;
- Cover images (if applicable);
- Other elements to optimize your profile based on the current state of your brand and your industry.
3. Reuse your content
It is almost impossible to create a new post on social media from scratch every time. As Neil Patel, one of the biggest names in digital marketing, points out, “part of any good social media marketing plan is to share content regularly.” This can be difficult to achieve if you are not able to post more blog posts and other content per week.
However, you probably have several old pieces of content that you no longer use to their full potential. Blog posts, podcasts, videos, ebooks are all great examples of content you can reuse for new articles and infographics to post on social media. And why not forward quotes from, say, your podcast, blog post, or YouTube video.
4. Diversify your content
Posting the same type of content every week is fast becoming obsolete. Make sure your content is diverse enough to interest and engage your audience while remaining relevant and meaningful.
Finding the right balance can be difficult, and ultimately the right balance for your brand depends on several factors:
- Your goals
- Your audience;
- Your market / industry;
- This brand image.
Get creative and categorize content types in a way that makes sense for your brand. By using a combination of content types (inspiring, entertaining, educational, promotional …), you can better organize it and target different stages of the customer journey and / or different segments of your target audience.
You need to diversify your content to show that you care about your audience.
5. Invest in advertising
If your brand only uses organic social media at the moment, consider investing in paid social advertising. Paid ads are an important social media marketing tool for highly targeted campaigns.
Whether you want to build brand awareness, increase leads or sales, social media advertising can help you reach your goals with the right strategies.
As with organic social media postings, make sure you only advertise on platforms where your audience is active and engaged. You will see you will get a better return on investment (ROI) by running ads on the relevant platforms that you and your audience are already using.
Regular ad optimization is also important if you want to achieve good long-term results and keep the momentum of your campaigns.
Source: Giraffe Social Media